Landing Page SEO Controls

Last updated: 2026-05-24

SEO Controls let you decide how each published landing page appears to search engines. You can override the generated title and description, set a canonical URL, switch a duplicate page to noindex, and include published custom-domain pages in an automatic XML sitemap.

How to use it

Open landing settings

Open any landing page and go to Settings. The SEO Controls section is available on the same screen as tracking and publishing controls.
Set the search snippet

Enter an optional SEO title and meta description. If left blank, Axerto keeps the title and description generated with the page HTML.
Choose the canonical URL

Leave the canonical URL blank for the live Axerto or custom-domain URL. Add a canonical only when this page is a duplicate of another primary page.
Control indexing

Use Index and follow for public pages. Use Noindex and nofollow for temporary offers, duplicate variants, client previews, or campaigns that should not appear in organic search.
Publish with custom-domain sitemap support

When a landing is published on a custom domain, Axerto serves /robots.txt and /sitemap.xml for that domain. Pages marked noindex or excluded from the sitemap are left out automatically.

Frequently asked questions

Does Axerto create a sitemap for my custom domain?

Yes. Every connected custom domain serves /sitemap.xml with published, indexable landing pages for that domain, and /robots.txt points crawlers to that sitemap.

Should I set a canonical URL on every landing page?

No. Leave it blank unless the landing is a duplicate of another primary page. Axerto automatically uses the live page URL as the canonical when the field is blank.

Do A/B variants get indexed separately?

No. Variants inherit the parent landing SEO settings and use the parent landing as the canonical URL, so split-test traffic does not create duplicate indexed pages.

Can I keep a paid-ad landing page out of Google organic results?

Yes. Set Search Engine Indexing to Noindex and nofollow. The public page stays live for ads, but the robots meta tag tells search engines not to index it.