Axerto Documentation
Everything you need to generate, edit, publish, and optimize AI-powered landing pages.
Getting Started
Features
AI Generation
Generate complete pages from a campaign brief. Image slots, layout presets, and upload your own photos.
Visual Editor
Click-to-edit WYSIWYG with drag-and-drop, AI edits, section regeneration, popup management, and code mode.
A/B Testing
Split-test variants with weighted traffic, sticky cookies, auto statistical significance, and Auto-Optimize.
Dynamic Text Replacement
Personalize headlines and CTAs via URL parameters. Works with Google Ads ValueTrack tokens.
Click Heatmap
Visualize where visitors click with a built-in color-gradient heatmap. Filter by buttons, links, or images.
Lead Management
Auto-capture leads with geo data, custom statuses, notes, Excel export, and CRM forwarding.
Lead Scoring
Auto-classify every lead as Hot, Warm, or Cold using configurable rule-based scoring.
Custom Domains
Publish on your own domain with automatic HTTPS via Let's Encrypt.
Tracking & Conversions
Auto-injected Google Ads AW- tags, Enhanced Conversions, GA4, GTM, and iOS click attribution — no manual setup.
Legal Pages
Auto-generated Privacy Policy and Terms of Service tailored to each landing page. Google Ads compliant out of the box.
Agency Mode
Multi-client workspace with team roles, client read-only portal, and branded PDF reports.
Conversion Analytics
Built-in views, conversions, and conversion rate charts per day and per A/B variant.
Popup Forms
Exit-intent, scroll, time-delay, or click-triggered lead capture overlays. Embeddable on any external site.
AI Suggestions
Weekly AI-generated CRO recommendations based on your real conversion data. Apply as A/B variants in one click.
Thank You Pages
Custom post-conversion page or redirect after form submit, with full tracking events.
Integrations
Zapier
Push leads to 8000+ apps via REST Hooks. Includes API key auth and full payload schema.
Google Ads
Import campaigns, link conversion actions, and auto-upload offline conversions. No GTM needed.
Facebook CAPI
Server-side Meta Conversions API with browser pixel deduplication. SHA-256 hashed PII.
Webhooks
Real-time lead delivery to any HTTP endpoint. GET, POST, and PUT supported.
Reference