Privacy Policy

01. Who owns Axerto

Axerto is operated by the owner of the email address connect@axerto.com.

02. Information we collect

Axerto keeps data collection minimal — only what is needed to run the service:

• Account information: Your email address, linked to your Google account via OAuth sign-in (no passwords stored on our side).
• Usage analytics: Basic, cookieless page-level analytics. No personal identifiers are collected.
• User-created content: Landing pages, uploaded images, client records, and lead data you generate through the platform.
• AI Inputs: Text prompts submitted to generate landing page content. These are sent to our AI provider for processing and are not stored beyond the generation request.

03. Google User Data & Ads Integration

If you choose to connect your Google Ads account to Axerto, we access specific data via the Google Ads API to automate landing page creation. We currently use this connection for Read-Only access.

• Account & Campaign Structure: We read your Customer IDs, Campaign names, and Budget metrics to help you select the correct campaign.
• Ad Creatives & Assets: We fetch Headlines, Descriptions, Sitelinks, Callouts, and Structured Snippets to ensure your landing page matches your ads ('Message Match').
• Keywords & Geo-Targeting: We retrieve high-performing keywords and location targets (Geo Names) to contextualize the landing page copy.
• Conversion Settings: We read Conversion Action IDs and Labels to automatically configure tracking tags on your generated pages.
• No Write Operations: Axerto does not currently create, update, or delete campaigns, ads, or keywords in your Google Ads account.

04. How we use collected information

We use the collected information to:

• Create and manage user accounts.
• Authenticate users via email or Google.
• Generate high-relevance landing page content based on your Google Ads data.
• Automatically configure conversion tracking integration.

05. Google API Limited Use Disclosure

06. Payments

Subscription billing is handled entirely by Polar.sh, our Merchant of Record. Axerto never sees or stores your card number, billing address, or any other payment credentials.

07. Data retention

Your account data and created content are retained for as long as the account is active. If you close your account, we delete your data within 30 days. Lead data captured by your landing pages follows the same retention schedule.

08. Sharing of information

We do not sell your data. Third-party services we use — including Google for authentication and Polar.sh for billing — each receive only the minimum data their function requires.

09. Legal Basis for Processing (EU Users)

If you are a user from the European Economic Area (EEA), our legal basis for collecting and using the personal information described above depends on the personal information concerned and the specific context in which we collect it.

• Contractual Necessity: We process your account data to provide the Service you have requested (e.g., generating landing pages).
• Legitimate Interests: We process usage data to improve Axerto, ensuring security, and fraud prevention.
• Consent: For optional integrations (like Google Ads), we process data based on your explicit consent given when you connect the service.

10. Your Data Protection Rights (GDPR)

Axerto is committed to ensuring you can exercise your privacy rights. If you are located in the EEA or UK, you have the following rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate.
• The right to erasure ('Right to be forgotten'): You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you.

To exercise any of these rights, please contact us. We will respond to your request within one month.