Features
Google Ads Conversion Tracking
Axerto helps landing pages send useful conversion signals back to Google Ads.
Who this is for
Performance marketers, founders, and agencies building campaign-specific landing pages.
Problem
Many PPC pages capture leads but fail to preserve click IDs or fire conversion events reliably.
How Axerto handles it
Connect Google Ads, link a conversion action, and let Axerto handle the conversion event on lead submit.
No GTM required
Enhanced Conversions support
Lead-based conversion events
Cleaner Smart Bidding signals
Setup path
1.Create or choose a landing page.
2.Configure the feature in the landing workspace.
3.Publish the page on the default URL or a custom domain.
4.Check analytics and lead delivery after the first test submission.
Proof points
- Built for Google Ads traffic instead of generic website visits.
- Works with Axerto forms, lead records, analytics, and webhooks.
- Can be tested with a generated page before scaling traffic.
FAQ
Who uses Google Ads Conversion Tracking?
Performance marketers, founders, and agencies building campaign-specific landing pages.
Where do I configure it?
Use the linked documentation and the landing page workspace after signup.
Can I test it before sending paid traffic?
Yes. Publish a test page, submit a test lead, and verify tracking or routing first.
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