Integrations
Send Axerto leads to Salesforce
Create Salesforce leads from campaign-specific landing pages with source context included.
via Zapier, Make, or webhook
Connection status
Axerto labels this path as via Zapier, Make, or webhook. Native is used only when the native path exists; otherwise use Zapier, Make, or webhook routing.
Setup path
1.Create a Salesforce lead action
2.Use Axerto as the trigger
3.Map form fields
4.Store campaign source fields
Lead data Axerto can send
lead fields
company
campaign source
landing page
UTMs
created time
Payload example
event
lead.created
lead source
google_ads
landing URL
https://example.com/emergency-plumber/
Common use cases
- Enterprise lead capture
- Campaign attribution
- Sales queue routing
- Partner lead intake
FAQ
Is Salesforce native or connected through automation?
Axerto connects to Salesforce via Zapier, Make, or webhook.
What data can Axerto send?
Axerto can send lead fields, landing page data, source data, location data, and the submission timestamp.
Can I test the integration before launch?
Yes. Submit a test form from the landing page and confirm the destination receives the payload.