Features
Landing Page Analytics
Measure views, leads, conversion rate, variant performance, and click behavior without extra dashboards.
Who this is for
Performance marketers, founders, and agencies building campaign-specific landing pages.
Problem
Landing pages often ship without a clear view of what visitors do after clicking an ad.
How Axerto handles it
Use built-in analytics, variant stats, and heatmap data to diagnose conversion issues.
Conversion dashboard
Variant comparison
Click heatmaps
Lead source context
Setup path
1.Create or choose a landing page.
2.Configure the feature in the landing workspace.
3.Publish the page on the default URL or a custom domain.
4.Check analytics and lead delivery after the first test submission.
Proof points
- Built for Google Ads traffic instead of generic website visits.
- Works with Axerto forms, lead records, analytics, and webhooks.
- Can be tested with a generated page before scaling traffic.
FAQ
Who uses Landing Page Analytics?
Performance marketers, founders, and agencies building campaign-specific landing pages.
Where do I configure it?
Use the linked documentation and the landing page workspace after signup.
Can I test it before sending paid traffic?
Yes. Publish a test page, submit a test lead, and verify tracking or routing first.
Related features
AI Landing Page Generator
Axerto turns a campaign brief into a complete landing page: structure, copy, images, lead capture, and t…
Google Ads Conversion Tracking
Axerto helps landing pages send useful conversion signals back to Google Ads.
Landing Page A/B Testing
Create variants from an existing landing page and compare real conversion performance.
Landing Page Lead Scoring
Use lead data to classify inquiries as hot, warm, or cold.