Glossary
PPC term

Final URL

The page URL a visitor reaches after clicking an ad and following any redirects.

Why it matters

This matters because paid traffic is expensive and weak page or tracking signals can hide what is actually converting.

How Axerto handles it

Axerto treats this as part of the landing page workflow so the generated page, tracking, and lead handling stay aligned.

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Related terms

Quality Score
A Google Ads diagnostic estimate of ad, keyword, and landing page relevance.
Landing Page Experience
Google's estimate of how useful and relevant your final URL is for the searcher.
Message Match
How closely the landing page headline, offer, and CTA match the ad that earned the click.
UTM Parameters
Tracking parameters added to URLs so analytics tools can identify source, medium, campaign, term, a…
gclid
Google Click Identifier used to connect ad clicks to downstream conversions.
gbraid
Google click identifier used for some iOS app and web attribution flows.