Capture, Track, and Route Leads Automatically
Every Axerto landing page includes a lead capture form, a built-in CRM, automatic geo detection, and webhook delivery — so every lead is tracked and routed to your tools without any manual setup.
Lead generation campaigns need more than just a form — they need lead tracking, status management, geo data, and integrations with downstream tools. Axerto includes all of this natively, so every lead is captured, organized, and delivered automatically.
Step-by-Step Guide
-
1Generate Your Lead Capture Page
Describe your offer in the wizard. AI generates a complete landing page with an embedded lead capture form optimized for your campaign and audience.
-
2Configure Lead Routing
Set up webhooks to push leads to your CRM, email tool, or Zapier. Choose GET, POST, or PUT delivery with the full lead payload.
-
3Manage Leads in the Built-in CRM
Every submission creates a lead record with name, form data, source, country, city, and timestamp. Create custom statuses to track your pipeline.
-
4Analyze and Optimize
Use A/B testing to improve conversion rates. View lead volume per page, filter by source and geo, and export to CSV for reporting.
Key Benefits
Every form submission creates a lead in the built-in CRM with geo data, source, and full form payload.
Country and city detected automatically from visitor IP — no extra fields in your form required.
Leads delivered to your CRM or Zapier in real time via GET/POST/PUT webhooks with the full lead payload.
Create custom statuses (New, Qualified, Closed) and manage your pipeline directly inside Axerto.