Click Heatmap

Last updated: 2026-03-12

The Click Heatmap renders a color-coded overlay on top of your landing page showing exactly where visitors clicked. High-engagement zones appear in red, medium zones in yellow, and low-engagement zones in blue — giving you instant visual insight for conversion rate optimization without any third-party tracking tool.

How to use it

Open the Heatmap tab

Open your landing page detail view and click the 'Heatmap' tab. The heatmap loads a snapshot of your page with a click-density overlay rendered by canvas.
Select a time range

Choose 7, 30, or 90 days from the time range buttons. The heatmap recalculates based on clicks in the selected window.
Filter by element type

Use the element filter to focus on specific interaction types: All, Buttons, Links, or Images. This helps you isolate CTA engagement from general browsing behavior.
Read the heatmap

The color gradient runs from blue (low) → yellow (medium) → red (high). Large red zones on non-CTA areas indicate visitor confusion. Cold zones on your CTA button suggest it needs more visibility.
Act on the data

Use heatmap insights to guide your Visual Editor changes: move CTAs into hot zones, remove elements visitors ignore, and reorder sections to put the most-clicked content above the fold.

Frequently asked questions

What data is collected for the heatmap?

Only the HTML tag of the clicked element (BUTTON, A, IMG, etc.) and its relative click position as a percentage of the page width and height. No personal visitor data is stored.

How many clicks does the heatmap show?

Up to 2,000 of the most recent click events within the selected time range. For high-traffic pages this is automatically capped to keep rendering fast.

Does the heatmap work on custom domains?

Yes. All traffic to your landing page — whether served from an Axerto subdomain or a custom domain — is tracked the same way.

Does resetting analytics also clear heatmap data?

Yes. The analytics reset (available on the Analytics tab) deletes all click data including the heatmap. This is useful when you make significant page changes and want to start measuring fresh.

Is the heatmap available on all plans?

Yes. Click heatmap data is collected on all plans including the free trial.