Conversion Analytics

Last updated: 2026-03-27

Axerto's native analytics dashboard shows exactly what matters: views, conversions, and conversion rate — per day, per variant, and in total. Daily stats are aggregated nightly and visualized with interactive Chart.js charts. No third-party analytics account needed.

How to use it

Open the Analytics tab

On any landing page detail page, click the 'Analytics' tab. The dashboard loads automatically with the last 30 days of data.
Switch the date range

Use the 7d / 30d / 90d selector to zoom in or out. The charts and summary cards update instantly.
Read the conversion rate chart

The top line chart shows conversion rate per day. A rising trend confirms your page improvements are working. Spikes may indicate a high-quality traffic burst.
Compare A/B variants

When A/B variants are active, the per-variant comparison table shows views, conversions, and conversion rate side by side. Use this alongside the statistical significance score in the A/B Testing tab.
Check today's live data

The summary cards include today's estimate — calculated as the current view count minus the last nightly snapshot — so you can see real-time activity without waiting for the next aggregation.

Frequently asked questions

How often is data updated?

Daily stats are aggregated each night at 1:30 AM. Today's estimate is always live (view count minus last snapshot).

Does this replace Google Analytics?

For conversion-focused metrics (views, leads, conversion rate), yes — no third-party setup needed. For advanced audience segmentation or traffic source analysis, you can still add Google Analytics or Umami via the tracking settings.

Are popup lead conversions included?

Yes. Leads submitted via a linked popup count as conversions on the associated landing page.