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Use Case

More Property Leads From Google Ads — No Designer Needed

Real estate agents running Google Ads need property-specific landing pages that match their ad copy and capture qualified buyer and seller leads. Axerto <strong>generates them from your campaign in under 2 minutes</strong> — with auto tracking and built-in lead scoring.

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Real estate agents and property developers running Google Ads need dedicated landing pages per campaign — buyer pages, seller pages, neighborhood pages. Axerto generates complete, campaign-matched real estate landing pages in under 2 minutes with auto conversion tracking and lead scoring.

How It Works

Step-by-Step Guide

  1. 1
    Describe Your Property Campaign

    Enter your agency name, property type (luxury apartments, family homes, commercial), location, price range, and unique selling point (e.g. 'No agency fee', 'Same-day viewings').

  2. 2
    Import Your Google Ads Campaign

    Connect Google Ads to pull your campaign headlines and keywords. AI uses your ad copy to generate a page with exact message match for maximum Quality Score.

  3. 3
    Generate the Landing Page

    AI creates a property landing page in 30–90 seconds — location-specific headline, property benefits, trust signals (agent photo copy, testimonials, certifications), and a lead capture form.

  4. 4
    Configure Conversion Tracking

    Link your conversion action. Enhanced Conversions sends hashed lead data to Google automatically — improving Smart Bidding for high-value property lead optimization.

  5. 5
    Score and Route Leads

    Every inquiry is automatically scored Hot/Warm/Cold based on phone presence, email, location, and UTM source. Push leads to your CRM via webhook for same-day follow-up.

Why Axerto

Key Benefits

Location and Property Type Matched Pages

Generate separate pages for each neighborhood, property type, or campaign angle — exact message match for every Google Ads ad group.

Lead Scoring for Property Inquiries

Auto-classify every inquiry as Hot, Warm, or Cold based on phone number, email, and location. Prioritize follow-up calls automatically.

Lower Cost Per Lead on Property Campaigns

Exact message match improves Quality Score — reducing CPC on competitive real estate keywords by 15–30%.

Auto-Generated Legal Compliance

Privacy Policy and Terms of Service auto-generated per page — satisfying GDPR requirements and Google Ads advertising policies for real estate.

FAQ

Frequently Asked Questions

Can I create separate landing pages for different property types or areas?
Yes — create one page per campaign, ad group, or neighborhood. Each gets its own tracking, lead capture, A/B testing, and lead scoring. Manage all from the Axerto dashboard.
Does Axerto support click-to-call for mobile property ad campaigns?
Yes — the generated HTML includes click-to-call button elements. Edit the phone number in the Visual Editor. Mobile click-to-call events fire as conversions automatically when conversion tracking is configured.
How does lead scoring work for real estate inquiries?
Every lead is scored immediately after geo resolution. Award points for phone number presence (high intent), email, country match, UTM source (e.g. brand campaign = higher score), or any form field value. Hot leads get priority routing via webhook.

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Documentation
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