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Use Case

From Google Ads Click to High-Converting Page in 90 Seconds

Axerto connects to your Google Ads account, imports your winning campaigns, and generates landing pages with exact message match — improving Quality Score, lowering CPC, and auto-configuring all conversion tracking.

Performance marketers using Google Ads need landing pages that match their ad copy exactly. Axerto syncs with your campaigns, generates AI-optimized pages from your actual headlines and keywords, and sets up Enhanced Conversions automatically — no GTM, no coding.

Step-by-Step Guide

  1. 1
    Connect Your Google Ads Account

    Go to Integrations > Google Ads and authenticate with OAuth. Axerto reads your campaigns and conversion actions in read-only mode.

  2. 2
    Select a Campaign in the Wizard

    When creating a landing page, choose 'Import from Google Ads' to pull campaign headlines, sitelinks, and keywords directly into the AI prompt.

  3. 3
    Generate Your Landing Page

    The AI generates a complete HTML landing page in 30–90 seconds using your campaign data — matching ad copy for maximum Ad Relevance and Quality Score.

  4. 4
    Configure Conversion Tracking

    Link a conversion action from your Google Ads account in the page Settings. Enable Enhanced Conversions to send hashed lead data (email/phone) to Google automatically.

  5. 5
    Publish and Measure

    Publish to an Axerto subdomain or your custom domain. Every form submission creates a lead record and fires your webhook or Zapier integration.

Key Benefits

Higher Quality Score

Message match between ads and landing pages directly improves Ad Relevance — one of three Quality Score factors.

90-Second Generation

Stop spending hours building pages manually. AI generates a complete, publish-ready page from your campaign data in seconds.

Auto Enhanced Conversions

Axerto configures Enhanced Conversions and iOS attribution automatically — no GTM, no custom scripts.

Built-in Lead Management

Every form submission captured with geo data, status tracking, and automatic webhook delivery to your CRM.

Frequently Asked Questions

How does Axerto improve Google Ads Quality Score?
Axerto pulls your winning ad headlines, sitelinks, and keywords from Google Ads and uses them to generate landing pages with exact message match. This directly improves Ad Relevance — one of three Quality Score components — which lowers your CPC and improves ad position. Combined with fast page load times (Landing Page Experience), users typically see Quality Score improvements of 2–4 points within the first week.
Do I need Google Tag Manager to use Axerto with Google Ads?
No. Axerto configures Google Ads conversion tracking and Enhanced Conversions directly from your connected Google Ads account — no GTM, no custom scripts. You simply select a conversion action in the page Settings, and Axerto handles the rest automatically.
Can I create separate landing pages for each ad group?
Yes. You can create multiple landing pages, each generated from a different campaign or ad group. This lets you achieve granular message match at the ad group level — the highest-impact optimization for Google Ads Quality Score.

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