Stop Guessing. Start Testing with Statistical Confidence.
Axerto's built-in A/B testing lets you create AI-generated variants, split traffic with configurable weights, and identify winners with 90%, 95%, or 99% statistical confidence — all without extra tools.
Most A/B testing tools require separate platforms, complex integrations, and statistical expertise. Axerto includes A/B testing natively — create a variant, split traffic, and see results with automatic significance scoring built in.
Step-by-Step Guide
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1Create a Variant
From any landing page, click 'Create Variant' to generate an AI-powered alternative version. The variant inherits your base page and can be edited independently.
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2Set Traffic Split
Configure traffic weight for each variant (e.g., 50/50, 70/30). Visitors are assigned to variants on first visit and tracked with a 30-day sticky cookie.
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3Monitor Performance
View real-time stats including view counts, lead counts, conversion rate, and statistical significance at 90%, 95%, and 99% confidence levels.
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4Promote the Winner
When a variant reaches statistical significance, click 'Promote' to make it your main page. All other variants are deactivated automatically.
Key Benefits
Z-test calculations show 90%, 95%, 99% confidence — know when a result is real, not random.
Configure any traffic ratio (50/50, 70/30, etc.) with sticky cookie tracking for consistent user experience.
Generate variant pages with different AI prompts — test entirely different approaches, not just button colors.
Promote the winning variant to main page with one click. All other variants deactivated automatically.