# Axerto

> AI-powered landing page generator for performance marketers.
> Describe your campaign → get a complete HTML landing page with AI-generated images,
> lead capture forms, A/B testing, and marketing integrations — in under two minutes.

## What Axerto Does

Axerto generates complete, publish-ready HTML landing pages from a brief using AI.
No design skills, no coding, no templates. The output is a full page with layout, copy, images,
and embedded lead capture — ready to publish on a custom domain.

## Core Features

- [AI Generation](/docs/features/ai-generation/): Wizard-based HTML + image generation with per-slot image control and layout presets
- [Visual Editor](/docs/features/visual-editor/): WYSIWYG iframe editor, drag-and-drop, code mode, undo/redo, AI Edit (page + element mode), section regeneration, AI image generation from editor
- [A/B Testing](/docs/features/ab-testing/): Multi-variant split testing with z-test significance scores and Bayesian auto-optimize traffic rebalancing
- [Dynamic Text Replacement](/docs/features/dtr/): Personalize headlines and CTAs using URL parameters — works with Google Ads ValueTrack tokens
- [Click Heatmap](/docs/features/heatmap/): Visual click-density overlay with time-range and element-type filters
- [Lead Management](/docs/features/leads/): Auto-captured leads with geo data, custom statuses, notes, and rule-based lead scoring (Hot/Warm/Cold)
- [Lead Scoring](/docs/features/lead-scoring/): Rule-based Hot/Warm/Cold classification — score by email, phone, country, UTM source, or any form field value
- [Native Analytics](/docs/features/analytics/): Built-in conversion analytics dashboard — daily stats, Chart.js trend charts, per-variant comparison, 7/30/90-day ranges
- [Popup Forms](/docs/features/popups/): Embeddable exit-intent / scroll / time-delay / click-triggered popup forms — inject on Axerto pages or any external site via script tag
- [Thank You Pages](/docs/features/thank-you/): Post-conversion page modes — inline message, custom AI-generated thank you page, or external redirect
- [AI Conversion Suggestions](/docs/features/conversion-suggestions/): AI reads your analytics and generates prioritized, actionable conversion rate optimization tips weekly
- [Custom Domains](/docs/features/custom-domains/): Publish on any domain with automatic HTTPS (Let's Encrypt)
- [SEO Controls](/docs/features/seo-controls/): Per-landing title tags, meta descriptions, canonical URLs, robots controls, and custom-domain XML sitemaps
- [Tracking & Conversions](/docs/features/tracking/): Auto-injected AW- conversion tags, Enhanced Conversions (hashed email/phone), GA4, GTM, iOS attribution, and offline conversion upload — no GTM or manual setup required
- [Legal Pages](/docs/features/legal-pages/): Auto-generated Privacy Policy and Terms of Service per landing page — tailored to form fields, tracking tools, and business context. Google Ads compliant out of the box.
- [Agency Mode](/docs/features/agency/): Multi-client org workspace, team roles, client read-only portal, PDF reports
- [Zapier Integration](/docs/integrations/zapier/): Push leads to 8000+ apps via REST Hooks
- [Google Ads Integration](/docs/integrations/google-ads/): Import campaigns, link conversion actions, Enhanced Conversions, offline conversion upload
- [Facebook CAPI](/docs/integrations/meta-capi/): Server-side conversion events bypass ad blockers — deduplicated with browser pixel via event ID
- [Webhooks](/docs/integrations/webhooks/): Real-time lead delivery to any HTTP endpoint (GET/POST/PUT)

## Documentation

- [Getting Started](/docs/getting-started/)
- [AI Generation](/docs/features/ai-generation/)
- [Visual Editor](/docs/features/visual-editor/)
- [A/B Testing](/docs/features/ab-testing/)
- [Lead Management](/docs/features/leads/)
- [SEO Controls](/docs/features/seo-controls/)
- [Tracking & Conversions](/docs/features/tracking/)
- [Legal Pages](/docs/features/legal-pages/)
- [All docs](/docs/)
- [FAQ](/docs/faq/)

## Use Cases

- [Google Ads Landing Pages](/use-cases/google-ads/): Generate pages from campaign data with perfect message match
- [Agency Workflows](/use-cases/agencies/): Multi-client management, team roles, branded PDF reports
- [A/B Testing](/use-cases/ab-testing/): Statistical split testing for landing page variants
- [No-Code Page Creation](/use-cases/no-code/): Build and publish in 5 minutes without coding
- [Replace ClickFunnels](/use-cases/replace-clickfunnels/): Full PPC functionality at a fraction of the cost
- [Lead Generation](/use-cases/lead-generation/): Auto-capture, track, score, and route leads with webhooks
- [Multilingual Pages](/use-cases/multilingual/): Native English, Russian, and Uzbek generation
- [Coaches & Course Creators](/use-cases/coaches/): Discovery call pages with lead scoring from your offer brief
- [SaaS Free Trial Sign-Ups](/use-cases/saas-free-trial/): Trial pages with auto Enhanced Conversions and A/B testing
- [Local Business](/use-cases/local-business/): Location-matched pages for dentists, plumbers, lawyers, and more
- [Product Launch](/use-cases/product-launch/): Launch pages with waitlist capture and A/B testing in 2 minutes
- [Affiliate Marketing](/use-cases/affiliate-marketing/): Pre-sell pages with DTR keyword insertion and legal compliance
- [Real Estate Agents](/use-cases/real-estate-agents/): Property lead pages with Hot/Warm/Cold scoring
- [SEO Landing Pages](/use-cases/seo-landing-pages/): Landing pages with title tags, meta descriptions, canonicals, robots controls, and custom-domain sitemaps

## Comparisons

Axerto vs alternatives — see /compare/ for full feature tables, pain points, and FAQs:

Page builders: Unbounce, Instapage, ClickFunnels, Webflow, Wix, Leadpages, Landingi, Swipe Pages, Carrd, Framer, GoHighLevel
Email/CRM tools with landing pages: Mailchimp, ActiveCampaign, GetResponse, HubSpot, Systeme.io, ConvertKit

Key differentiators vs all: Google Ads campaign sync, auto Enhanced Conversions, iOS attribution, offline conversion upload, AI generation, Bayesian A/B auto-optimize, built-in lead scoring, auto-generated legal pages.
Full list: https://axerto.com/compare/

## Industries

Industry-specific landing pages for Google Ads:
- [Healthcare & Medical](/industries/healthcare/)
- [Home Services](/industries/home-services/)
- [Legal & Finance](/industries/legal/)
- [SaaS & Tech](/industries/saas/)
- [E-Commerce & Retail](/industries/ecommerce/)
- [Real Estate](/industries/real-estate/)
- [Fitness & Gym](/industries/fitness/)
- [Restaurant & Food](/industries/restaurant/)
- [Events & Webinars](/industries/events/)
- [Insurance](/industries/insurance/)
- [Mortgage & Lending](/industries/mortgage/)
- [Education & Coaching](/industries/education/)

Each industry page has sub-pages by use case:
/industries/<industry>/<use-case>/ (e.g. /industries/healthcare/google-ads/, /industries/saas/lead-generation/)
Available use-case sub-pages: lead-generation, google-ads, ab-testing, no-code, seo-controls, conversion-tracking, lead-routing, landing-audits, quality-score, custom-domains

## Feature Pages

Buyer-facing feature pages:
- /features/ai-landing-page-generator/
- /features/google-ads-conversion-tracking/
- /features/landing-page-ab-testing/
- /features/landing-page-lead-scoring/
- /features/custom-domain-landing-pages/
- /features/webhook-lead-routing/
- /features/seo-controls/
- /features/landing-page-analytics/

## Integrations

Marketing integration pages:
- /integrations/zapier/
- /integrations/webhooks/
- /integrations/google-sheets/
- /integrations/hubspot/
- /integrations/pipedrive/
- /integrations/salesforce/
- /integrations/slack/
- /integrations/telegram/
- /integrations/discord/
- /integrations/mailchimp/
- /integrations/activecampaign/
- /integrations/make/

## Templates

PPC landing page template structures:
- /templates/
- /templates/<industry>/
- /templates/<industry>/<template-slug>/

## Blog

Marketing and PPC blog with guides, tutorials, and product updates.
- [All posts](/blog/)
- [RSS feed](/blog/feed/)
- Blog categories: /blog/category/<slug>/
- Blog tags: /blog/tag/<slug>/
- Topic clusters: pillar posts link to related cluster articles

## Free PPC Tools

Available at https://tools.axerto.com/:
- [ROI Calculator](https://tools.axerto.com/roi-calculator/): Google Ads ROI & CPC projections based on Quality Score
- [UTM Builder](https://tools.axerto.com/utm-builder/): UTM link builder with gbraid/wbraid iOS 14.5+ support
- [Ad Copy Analyzer](https://tools.axerto.com/ad-copy-analyzer/): Google Ads headline & description character counter
- [Landing Auditor](https://tools.axerto.com/landing-auditor/): SEO, ad relevance, conversion, trust, tracking, and mobile audit for landing pages
- [Quality Score Checker](https://tools.axerto.com/quality-score-checker/): Google Ads landing page experience checks
- [Message Match Checker](https://tools.axerto.com/message-match-checker/): Compare ad promise or keyword to page content
- [Final URL & Tracking Checker](https://tools.axerto.com/final-url-tracking-checker/): Redirect, HTTPS, canonical, noindex, UTM, and tracking QA
- [Google Ads Compliance Checker](https://tools.axerto.com/google-ads-compliance-checker/): Privacy, trust, contact, HTTPS, and policy-readiness checks
- [Landing Page Brief Generator](https://tools.axerto.com/landing-page-brief-generator/): PPC landing page brief generator
- [CRO Checklist Generator](https://tools.axerto.com/cro-checklist-generator/): Page-specific conversion checklist generator

## Target Audience

Performance marketers, digital agencies, e-commerce brands, local service businesses,
SaaS companies, and any business running paid advertising that needs high-converting landing pages fast.

## Pricing

7-day free trial (no credit card). Then paid plans with credit-based AI generation.
See: https://axerto.com/#pricing

## API

REST API for Zapier webhook subscriptions and lead events.
Authentication: X-API-KEY header.
Base URL: https://axerto.com/api/zapier/
Endpoints: /auth/, /subscribe/, /leads/, /landings/
Public popup submit API: /api/popup/<uuid>/submit/ (CORS-enabled, no auth)
OpenAPI spec: https://axerto.com/api/openapi.json

## Support

Contact form: https://axerto.com/contact/

## Links

- Homepage: https://axerto.com/
- Documentation: https://axerto.com/docs/
- Use Cases: https://axerto.com/use-cases/
- Features: https://axerto.com/features/
- Integrations: https://axerto.com/integrations/
- Templates: https://axerto.com/templates/
- Compare with alternatives: https://axerto.com/compare/
- Industries: https://axerto.com/industries/
- Blog: https://axerto.com/blog/
- Free PPC Tools: https://tools.axerto.com/
- Agencies page: https://axerto.com/agencies/
- OpenAPI spec: https://axerto.com/api/openapi.json
- Privacy Policy: https://axerto.com/privacy/
- Terms of Service: https://axerto.com/terms/