# Axerto — Full Product Reference

> AI-powered landing page generator for performance marketers.
> https://axerto.com/

---

## Product Overview

Axerto is a cloud-based SaaS platform that generates landing pages using AI.
Users describe their business and campaign through a 4-step wizard, and the system
generates a complete, publish-ready HTML landing page with AI-generated images in under 2 minutes.

Pages can be customized in a visual editor, published on custom domains,
split-tested via A/B testing, and integrated with marketing tools (Zapier, Google Ads, Facebook CAPI, webhooks).

Agencies can use Agency Mode to manage multiple clients and team members under one workspace.

---

## Feature Reference

### AI Landing Page Generation

URL: /docs/features/ai-generation/
Wizard steps: (1) campaign selection → (2) business details → (3) branding → (4) generate.
Generation time: 30–90 seconds.
Credits: The currency for generating ai data. Text generation: ~5–15 credits/page. Image generation: ~20–40 credits/image (paid plans only).
Supported languages: Any language (AI generates copy in the language specified in the wizard). UI is available in English, Russian, and Uzbek.
Version history: up to 20 snapshots per page.

### Visual Editor

URL: /docs/features/visual-editor/
Type: WYSIWYG, browser-based, iframe canvas.
Features:
- Click to select elements (blue outline ring)
- Double-click to edit text (floating Bold/Italic/Underline toolbar)
- Click image → Properties panel → Replace → upload (JPG/PNG/WebP, max 5 MB, auto-converts to WebP, max 1200px wide)
- Drag sections to reorder (drag handle top-left, blue drop-line indicator)
- Style panel: display, text-align, margin, padding, width/height, font-size/weight/color, bg-color, border-radius
- Code Mode: split-pane HTML editor + live preview iframe
- Undo/redo: 50-step history (Ctrl+Z / ⌘+Z)
- Autosave: 5-second debounce after changes
- Manual save + version history (up to 20 snapshots, restore any)
- AI Edit (purple sparkle button in topbar): Entire Page mode rewrites full layout; Element mode rewrites selected element only. Runs in the background (15–90 seconds). Page-mode saves automatically + creates a version snapshot. Element-mode previews in editor, saved manually.
- Section Regeneration: right-click or properties panel → "Regenerate section" → describe the change in natural language → AI rewrites only that section. Runs in the background.
- AI Image Generation: click any image → Properties panel → "Generate with AI" → describe the image → AI generates role-aware image (hero/service/benefit/review). Runs in the background.
- Popup Management: topbar "Popups" button → modal to link/unlink existing popups, create new popups, and edit popup content in a visual split-panel editor (no HTML required).
Forms: protected from accidental edit loss.

### AI Landing Page Generation — Image Slots

URL: /docs/features/ai-generation/
Wizard Branding step: configure image_count (0–4). Per slot: AI Generate or Upload.
- AI Generate: AI creates a relevant image and uploads to media storage (paid plans only).
- Upload: user supplies own photo (all plans). Max 1200px wide, auto-converted to WebP.
- image_descriptions: optional per-slot hint (e.g. "Our team in the office") to guide placement.
- data-slot matching: AI marks each <img> with data-slot="N"; pipeline matches images by slot index.
Layout presets: 5 options — Classic, Form First, Proof-Led, Services Focus, Minimal.
Each preset changes section order, hero variant (grid/centered/full-width), and component layout.
Currently auto-selected; manual selection on roadmap.

### Dynamic Text Replacement (DTR)

URL: /docs/features/dtr/
Set data-dtr="param_name" on any text or link element in the Visual Editor (Properties panel).
On page load, client-side JS reads URLSearchParams and replaces element.textContent (XSS-safe).
FODC prevention: body visibility:hidden CSS injected before </body>; removed after replacement.
Default text shown to all visitors without the param and indexed by crawlers.
Multiple params supported: ?city=London&offer=Free+Quote
Each A/B variant has independent data-dtr attributes.
Settings tab: lists all data-dtr params + example URL.

### Click Heatmap

URL: /docs/features/heatmap/
Click events stored per landing page: element tag (BUTTON, A, IMG), relative X/Y position (0–100%), page height.
Heatmap tab on landing detail page. Canvas overlay on iframe snapshot of the landing page.
Time range: 7, 30, or 90 days. Element filter: All, Buttons, Links, Images.
Color gradient: blue (low density) → yellow (medium) → red (high).
Up to 2,000 most recent click events shown. Responsive scaling (reference width 1280px).
Analytics reset (DELETE endpoint) also clears heatmap data and resets view_count to 0.
Available on all plans including free trial.

### A/B Testing

URL: /docs/features/ab-testing/
Traffic split: weighted random on first visit, sticky for 30 days per visitor.
Statistics: z-test at 90%, 95%, 99% significance.
?v= parameter bypasses split for direct variant access.
Promote: variant becomes main page, all others deactivated.

Auto-Optimize (Bayesian MAB):
- Enable via "Auto-Optimize" toggle in A/B Testing tab (requires existing variants).
- Algorithm: Bayesian posterior mean per variant — (conversions + 1) / (views + 2) — Laplace smoothing.
- Weights distributed proportional to posterior means with 5% exploration floor (no variant ever starved).
- Rebalancing runs automatically every 4 hours.
- Minimum traffic threshold (configurable, default 100 views per variant) must be met before rebalancing.
- No rebalance triggered if no weight shifts exceed 2% (prevents thrashing).
- Rebalance History: log of old weights, new weights, conversion rates per variant — visible in A/B Testing tab.
- When auto-optimize is on, manual weight inputs are read-only.

### Lead Management

URL: /docs/features/leads/
Capture: every form submission on a landing page automatically creates a Lead record.
Fields stored: name, notes, raw form payload, source, country, city, created date, meta_event_id, gclid.
Geo: country and city detected from visitor IP.
Custom statuses: create in Leads > Manage Statuses.
Agency visibility: Admin/Member see all org leads; Client role sees only their assigned-client leads.

Lead Scoring:
- Rule-based scoring assigns Hot / Warm / Cold classification on every new lead.
- Configurable scoring rules: email present (+points), phone present (+points), country match, UTM source match, payload field presence/value match.
- Score visible in leads list and lead detail view.
- Scoring runs automatically after lead creation (after geo resolution).

### Native Conversion Analytics

URL: /docs/features/analytics/
Built-in conversion analytics designed for optimization — not just pageviews.
Daily stats aggregated nightly by a background job (upserted per landing per day).
Live today estimate: current view_count minus latest daily snapshot.

Dashboard features:
- Conversion rate trend line chart (Chart.js)
- Views vs Conversions bar chart
- Per-variant comparison table (when A/B testing is active)
- Key metric cards: total views, total conversions, average conversion rate
- Date range selector: 7 days / 30 days / 90 days
- All charts include both parent and variant data

API endpoint: GET /funnels/landings/<uuid>/native-analytics/?days=30
Returns: { timeseries: [{date, views, conversions, conversion_rate}], summary: {total_views, total_conversions, avg_conversion_rate} }

### AI Conversion Suggestions

URL: /docs/features/conversion-suggestions/
AI reads page HTML + performance data and generates 3–5 specific, actionable CRO tips weekly.
Suggestions include: suggestion_text (short), detail (explanation), priority (high/medium/low), target_section (hero/cta/form/social_proof/headline/etc.), status (pending/applied/dismissed).
Threshold logic: <2% conversion rate → fix fundamentals; 2–5% → optimize; >5% → incremental.
Minimum 200 views required before suggestions are generated for a page.
Gated to paid plans.
Runs automatically weekly (Monday 6 AM) — max 20 pages per run for cost control.
Actions per suggestion: "Apply as Variant" (creates an A/B variant with the suggestion as the AI instruction) or "Dismiss".

### Popup Forms

URL: /docs/features/popups/
Embeddable popup forms that can appear on Axerto landing pages or any external website.

Trigger types:
- exit_intent: fires when mouse leaves viewport (top edge)
- scroll_percent: fires when visitor scrolls past a configurable % of the page
- time_delay: fires after N seconds
- click: fires when a CSS-selector-matched element is clicked

Display frequency: once (localStorage), session (sessionStorage), always.
Templates: Lead Capture (name + email form) or Survey (feedback textarea + optional email).
Visual popup editor in landing editor (topbar "Popups" button): structured form — heading, description, form fields, button label/color, background/text colors — with live preview panel. No HTML knowledge required.

Embed on external sites:
<script src="https://axerto.com/api/popup/<UUID>/embed.js" async></script>
Drop this tag into any Shopify, WordPress, or plain HTML site. Popup runs fully client-side.

Submit API: POST /api/popup/<uuid>/submit/
- CORS-enabled (Access-Control-Allow-Origin: *)
- Creates a Lead record linked to popup's associated landing page (if set)
- Fires same lead processing chain: geo resolution → lead scoring → Facebook CAPI → webhooks → Google Ads offline conversion → email notification
- Returns { ok: true, event_id: "..." } for pixel deduplication

Domain restriction: allowed_domains (newline-separated) — popup script checks location.hostname before showing.
Management: /funnels/popups/ dashboard — list, create, link to landing pages.

### Thank You Pages

URL: /docs/features/thank-you/
Three post-conversion modes (configured in landing Settings tab):
1. Inline (default): success message shown in-page after form submit.
2. Custom Page: redirect to /s/<slug>/thank-you/ — serves custom HTML with tracking scripts injected. AI can generate the thank you page content.
3. External Redirect: HTTP 302 to any URL (with UTM params preserved).

Custom thank you page editor: same visual editor interface loaded with thank_you_html field.
Tracking on thank you page: Meta Pixel CompleteRegistration event, Google Ads conversion event, Umami virtual pageview at /s/<slug>/thank-you.
AI generation: "Generate with AI" button in settings if thank_you_html is empty.

### Lead Scoring

URL: /docs/features/lead-scoring/
Automatic rule-based scoring runs on every new lead immediately after geo resolution.
Score classification: Hot / Warm / Cold (configurable point thresholds).
Rules configurable per user — award points by: email present, phone present, country match, UTM source match, form field presence/value match (equals/contains/present).
Score visible in leads list and lead detail view.
Works for both landing page form submissions and popup form submissions.
Applies to new leads only (retroactive rescoring not automatic).

### Tracking & Conversions

URL: /docs/features/tracking/
Axerto auto-injects all conversion tracking into every landing page — no Tag Manager or manual tag setup.

Setup: Connect Google Ads (OAuth) → link a conversion action per landing page in Settings → optionally enable Enhanced Conversions, GA4, GTM.

Auto-injected on every page:
- Google Ads AW- conversion snippet (fires on form submit with selected conversion label)
- Enhanced Conversions: email and phone extracted, normalized, SHA-256 hashed, sent to Google alongside conversion event (+5–15% match rate improvement for Smart Bidding)
- iOS click attribution: gclid, gbraid, wbraid captured from URL on load → injected as hidden form fields → stored in lead payload
- GA4: gtag.js + generate_lead event on submit (if G-XXXXXXXX entered in Settings)
- GTM: container snippet (if GTM-XXXXXXX entered in Settings)

All 4 events fire simultaneously on submit (non-blocking):
1. Google Ads AW- conversion
2. Enhanced Conversions payload (hashed PII)
3. GA4 generate_lead
4. Facebook Pixel Lead event with event_id (if Meta CAPI configured)

Offline Conversion Upload:
- Lead captured with gclid → Axerto calls Google Ads API to upload conversion automatically
- Closes Smart Bidding attribution loop without any export/import steps
- Status tracked per lead: uploaded bool, uploaded_at timestamp, upload error string

### Auto-Generated Legal Pages

URL: /docs/features/legal-pages/
Every landing page gets its own Privacy Policy and Terms of Service.
Generation: triggered on first visitor request to /s/<slug>/privacy/ or /s/<slug>/terms/. AI inspects page HTML for form fields, tracking scripts, and business context from the generation brief.
Caching: stored in database after first generation; all subsequent requests are instant.
Regeneration: available via Settings > Legal Pages → Regenerate button.

URLs:
- /s/<slug>/privacy/       → Privacy Policy (default domain)
- /s/<slug>/terms/         → Terms of Service (default domain)
- your-domain.com/privacy/ → Privacy Policy (custom domain)
- your-domain.com/terms/   → Terms of Service (custom domain)

Footer links injected automatically into every published landing page.
SEO treatment: noindex meta tag; excluded from sitemap (pages do not compete with main landing).
External override: Settings > Legal Pages → enter custom Privacy Policy/Terms URLs → Axerto links to those instead.
Google Ads compliance: satisfies the "visible, accessible privacy policy" advertising policy requirement out of the box.

### Custom Domains

URL: /docs/features/custom-domains/
Publish any landing page on a custom domain or subdomain.
HTTPS: automatic certificate provisioning via Let's Encrypt (Caddy on-demand TLS). No Cloudflare or manual cert setup.
Setup: add DNS CNAME → axerto.com → enter domain in landing Settings → certificate issued on first visit (up to 60 sec).
Recommended: subdomains (lp.yourdomain.com). Apex domains require ALIAS/ANAME DNS support.
Available on paid plans.

### Landing SEO Controls

URL: /docs/features/seo-controls/
Set per-landing SEO title, meta description, canonical URL, robots mode, and custom-domain sitemap inclusion from landing Settings.
Default canonical:
- axerto.com landing: https://axerto.com/s/<slug>
- custom domain landing: https://your-domain.com/<slug>/
- A/B variants inherit the parent landing canonical.
Custom-domain SEO files:
- /robots.txt points to /sitemap.xml
- /sitemap.xml lists published, READY, indexable non-variant landings for that custom domain
Use noindex for duplicate ad pages, temporary campaign URLs, private client previews, or paid-only pages that should remain live but not appear in organic search.

### Agency Mode

URL: /docs/features/agency/
Multi-client workspace. Create an Organization, invite team members, assign clients.

Roles:
- Admin: full management (invite/remove, roles, org settings, create landings)
- Member: create and edit landings only
- Client: read-only portal (assigned clients' pages and leads only, no editing)

Features:
- Client records: name, logo, notes — scope landing page visibility per Client-role user
- PDF reports: download branded performance reports per client from Agency Dashboard
- Org workspace switcher in top nav: switch between solo mode and org mode
- Org-mode landings are invisible in solo mode and vice versa

Available on Agency plan only.

---

## Integration Reference

### Zapier REST API

Base URL: https://axerto.com/api/zapier/
Authentication: X-API-KEY header (UUID, auto-generated on account creation, found in account settings).

Endpoints:
1. GET /api/zapier/auth/ — validate API key, returns {"email": "..."}
2. POST /api/zapier/subscribe/ — create REST Hook subscription
   Request: {"hookUrl": "https://...", "landing_id": "uuid"}
   Response 201: {"id": webhook_id, "status": "subscribed"}
3. DELETE /api/zapier/subscribe/ — remove subscription
   Request: {"hook_url": "https://..."}
   Response: {"status": "unsubscribed"}
4. GET /api/zapier/landings/ — list user's READY landing pages
   Response: [{"id": "uuid", "name": "Page Name (/slug)"}, ...]
5. GET /api/zapier/leads/ — list last 5 leads (for Zapier test data)
   Response: see lead.created payload below

Lead event payload (POST/PUT body):
{
  "event": "lead.created",
  "lead_id": 123,
  "landing": {
    "id": "uuid",
    "name": "Page Name",
    "url": "https://axerto.com/s/slug"
  },
  "lead": {
    "name": "John Smith",
    "source": "web",
    "location": {"country": "US", "city": "Austin"},
    "data": {"email": "john@example.com", "phone": "+1-555-0100"},
    "created_at": "2026-03-01T12:00:00Z"
  }
}

### Google Ads Integration

Connect via OAuth at: Integrations > Google Ads > Connect with Google.
Scopes: read-only campaigns and conversion actions.
Import flow: wizard Campaign step → Import from Google Ads → select account + campaign.
Conversion tracking: linked per landing page (Settings > Google Ads Tracking).
Enhanced Conversions: toggle sends hashed lead data (email/phone) to Google.
No GTM required.

Offline Conversion Upload:
- When a lead is captured with a gclid (Google click ID) in its payload, Axerto automatically uploads that conversion back to Google Ads via the API.
- Upload runs automatically in the background after lead creation.
- Status tracked per lead: gads_conversion_uploaded (bool), gads_conversion_uploaded_at, gads_upload_error.
- Requires: landing linked to a GoogleAdsLink with numeric_conversion_action_id set.
- Closes the attribution loop for Smart Bidding optimization.

### Facebook Conversions API (CAPI)

URL: /docs/integrations/meta-capi/
Server-side conversion events sent directly to Meta's Graph API alongside browser pixel events.
Purpose: captures conversions blocked by ad blockers (~30% of Meta traffic).
Deduplication: browser pixel fires fbq('track', 'Lead', {}, {eventID: event_id}) and server sends the same event_id to Meta — Meta deduplicates automatically.

Setup: Settings tab → "Meta Conversions API" section → enter Pixel ID + System User Access Token.
The access token is a System User token from Meta Business Manager → Events Manager → Settings.

Technical flow:
1. Form submit → Lead created with meta_event_id (UUID).
2. event_id returned in JSON response → frontend passes to fbq() call.
3. A background job fires: hashes email/phone (SHA-256), sends POST to https://graph.facebook.com/v20.0/{pixel_id}/events with lead data, fbc/fbp cookies, IP, user agent.
4. Meta deduplicates the browser pixel event and server event by event_id.

PII handling: email and phone hashed with SHA-256 before transmission per Meta spec. Raw PII never sent.

### Webhooks

Webhooks are global per user (optionally scoped to an organization), assigned to specific landing pages.
Supported methods: GET (lead data as query params), POST, PUT (lead data as JSON body).
Event types: configurable (default: lead.created).
Status tracking: last triggered time, last HTTP status code, consecutive failure count.
Multiple webhooks per landing page supported.

---

## Pricing

Free trial: 7 days, no credit card required. Full feature access.
Paid plans: credit-based AI generation. Credits reset monthly.
AI credits: $1 = 100 credits. Image generation on paid plans only.
AI Conversion Suggestions: paid plans only.
See current plans: https://axerto.com/#pricing

---

## URL Structure

Public pages (no login required):
  /s/<slug>              → landing page (main domain)
  /s/<slug>?v=<v>        → specific A/B variant
  /s/<slug>/thank-you/   → custom thank you page
  / (custom domain)      → landing page home (custom domain routing)

Public API (no auth, CORS-enabled):
  /api/popup/<uuid>/submit/     → popup form submission (POST)
  /api/popup/<uuid>/embed.js    → popup embed script (GET)

App (login required):
  /               → landings dashboard
  /clients/       → client CRM
  /orgs/<slug>/   → agency dashboard
  /orgs/<slug>/members/ → team members
  /orgs/<slug>/settings/ → org settings
  /app/integrations/  -> authenticated integrations dashboard
  /integrations/      -> public integration directory
  /funnels/popups/ → popup management dashboard

Docs: /docs/ and /docs/<path>/
  /docs/features/seo-controls/  -> Landing SEO Controls
  /docs/features/tracking/       → Tracking & Conversions
  /docs/features/legal-pages/    → Auto-Generated Legal Pages
  /docs/features/lead-scoring/   → Lead Scoring

Use Cases: /use-cases/ and /use-cases/<slug>/
  Available: google-ads, agencies, ab-testing, no-code, replace-clickfunnels,
  lead-generation, multilingual, coaches, saas-free-trial, local-business,
  product-launch, affiliate-marketing, real-estate-agents, seo-landing-pages

Industries: /industries/ and /industries/<slug>/
  Available: healthcare, home-services, legal, saas, ecommerce, real-estate,
  fitness, restaurant, events, insurance, mortgage, education

Industry × Use-Case cross pages: /industries/<industry>/<use-case>/
  Use cases available per industry: lead-generation, google-ads, ab-testing, no-code,
  seo-controls, conversion-tracking, lead-routing, landing-audits, quality-score, custom-domains
  Example: /industries/healthcare/google-ads/, /industries/saas/lead-generation/

Feature pages: /features/ and /features/<slug>/
  Available: ai-landing-page-generator, google-ads-conversion-tracking,
  landing-page-ab-testing, landing-page-lead-scoring, custom-domain-landing-pages,
  webhook-lead-routing, seo-controls, landing-page-analytics

Public integration directory: /integrations/ and /integrations/<slug>/
  Available: zapier, webhooks, google-sheets, hubspot, pipedrive, salesforce,
  slack, telegram, discord, mailchimp, activecampaign, make

PPC template directory: /templates/, /templates/<industry>/, /templates/<industry>/<template-slug>/
  Initial template pages cover local services, healthcare, legal, SaaS, real estate,
  mortgage, insurance, fitness, restaurant, events, education, and agencies.

Comparisons: /compare/ and /compare/<slug>/
  Available: unbounce, instapage, clickfunnels, webflow, wix, leadpages, landingi,
  swipe-pages, carrd, framer, gohighlevel, mailchimp, activecampaign, getresponse,
  hubspot, systeme-io, convertkit

Blog: /blog/, /blog/<slug>/, /blog/category/<slug>/, /blog/tag/<slug>/
  RSS feed: /blog/feed/

Free PPC Tools (separate subdomain):
  https://tools.axerto.com/
  https://tools.axerto.com/roi-calculator/
  https://tools.axerto.com/utm-builder/
  https://tools.axerto.com/ad-copy-analyzer/
  https://tools.axerto.com/landing-auditor/
  https://tools.axerto.com/quality-score-checker/
  https://tools.axerto.com/message-match-checker/
  https://tools.axerto.com/final-url-tracking-checker/
  https://tools.axerto.com/google-ads-compliance-checker/
  https://tools.axerto.com/landing-page-brief-generator/
  https://tools.axerto.com/cro-checklist-generator/

API: /api/zapier/*
OpenAPI spec: /api/openapi.json

---

## Comparisons

Axerto vs the following tools (comparison pages at /compare/<slug>/):

Page builders:
- Unbounce: /compare/unbounce/
- Instapage: /compare/instapage/
- ClickFunnels: /compare/clickfunnels/
- GoHighLevel: /compare/gohighlevel/
- Webflow: /compare/webflow/
- Wix: /compare/wix/
- Leadpages: /compare/leadpages/
- Landingi: /compare/landingi/
- Swipe Pages: /compare/swipe-pages/
- Carrd: /compare/carrd/
- Framer: /compare/framer/

Email/CRM tools with landing pages:
- Mailchimp: /compare/mailchimp/
- ActiveCampaign: /compare/activecampaign/
- GetResponse: /compare/getresponse/
- HubSpot: /compare/hubspot/
- Systeme.io: /compare/systeme-io/
- ConvertKit: /compare/convertkit/

Key differentiators vs all alternatives:
- Google Ads campaign sync (none of the above have this)
- Auto-configured Enhanced Conversions and iOS attribution
- Google Ads offline conversion upload — closes Smart Bidding loop automatically
- Facebook CAPI server-side events — captures ~30% more conversions blocked by ad blockers
- AI-generated pages from campaign data (no templates)
- Dynamic Text Replacement built-in (no third-party tool needed)
- Click Heatmap built-in (no Hotjar or similar needed)
- AI Edit for single elements and full pages from within the editor
- Section Regeneration — rewrite any page section with a natural language prompt
- Bayesian A/B auto-optimize — traffic automatically shifts to winners (like Unbounce's Smart Traffic, included at no extra cost)
- Native conversion analytics with Chart.js dashboards and per-variant comparison
- AI Conversion Suggestions — weekly AI-generated CRO recommendations based on real data
- Per-slot image control (AI generate or upload per image)
- Embeddable popup forms — lead capture on any external website via script tag
- Post-conversion thank you pages with upsells, tracking, and AI generation
- Rule-based lead scoring (Hot/Warm/Cold) built in
- Auto-generated Privacy Policy and Terms of Service
- Built-in lead management CRM
- Agency Mode with client read-only portals

---

## Use Cases

Detailed guides at /use-cases/<slug>/:
- google-ads: AI landing pages for Google Ads campaigns
- agencies: Managing multiple clients with Agency Mode
- ab-testing: Statistical A/B testing with significance scoring
- no-code: Creating pages without coding in 5 minutes
- replace-clickfunnels: Replacing ClickFunnels for PPC
- lead-generation: Lead capture, scoring, routing, and CRM management
- multilingual: Native English, Russian, Uzbek page generation
- coaches: Discovery call pages for coaches and course creators
- saas-free-trial: SaaS free trial sign-up pages with conversion tracking
- local-business: Location-specific pages for local service businesses
- product-launch: Launch and waitlist pages with A/B testing
- affiliate-marketing: Pre-sell pages with DTR keyword insertion
- real-estate-agents: Property lead pages with scoring and CRM
- seo-landing-pages: Technical SEO controls, canonicals, robots rules, and custom-domain sitemaps

---

## Contact & Support

Contact form: https://axerto.com/contact/
Privacy: https://axerto.com/privacy/
Terms: https://axerto.com/terms/